It really helps if the job you’re advertising can be legitimately described as ‘The Best Job in the World’. That possibly accounts for a good proportion of the 34684 applications submitted. Not only that, with competition this steep, there were bound to be some great applicants in that pot.
By using technology and innovative thinking, the Queensland Tourism Board used a very smart strategy for finding the best of the best:
- They managed to get worldwide coverage of the opportunity at a fraction of the cost of traditional advertising
- By using a highly visual medium, and inspiring their audience online they created a buzz about Queensland at the same time as building massive enthusiasm for the job
- The use of uTube as a medium for submitting applications created a fabulous PR campaign for their region, and provided entertainment for internet users – just look at the number of viewings for each video
- They could see the work of each applicant before they even started building a shortlist. Applicants had to show their passion, have an innovative approach, and show their communication skills right from the start.
So, even if you can’t claim to be advertising ‘The Best Job in the World’ – is there a way you could put some spark into your recruitment process?
Ask your staff how they might want to see the company represented in recruitment advertising.
Capture new ideas about how to describe the company more creatively. And think about how you can encourage applicants to reveal their individual style.
If you’d like to see a few more applications that had something special, Garr Reynolds’ great post looks at some which stood out from the pack.
[Tip: If you want to create a great place to work, it has to start with the people. And ideally it should start before they even join the company.]
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Photo credit: Leonard Low
Article by Vandy Massey
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